Tsinghua Capital

PRIVATE EQUITY COMPANY
18,000 SQFT HEADQUARTERS

Tsinghua Capital, a highly regarded Beijing-based wealth management firm, was originally established by the prestigious Tsinghua University.

Client

Tsinghua Capital Ltd

Industry

Finance

Services

Commercial Interior Design
Project Management
Styling
Brand Identity

The company, with 90+ employees, engaged Infrastructure to develop a new brand identity aligned to its high net worth client’s expectations and the company’s position on the global financial stage. The brief was to create a design outcome that portrayed the ethos of the company – ‘secure, time honoured and forward thinking’ and to create a harmonious, human environment for both its clients and employee’s.

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

Paul Rand

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