Sonder Living

PREMIUM MULTI-BRAND LIFESTYLE RETAILER
GLOBAL STORE LOCATIONS: 10+ STORES
50,000+ SQFT

Sonder Living is the retail enterprise of the Rochdale Spears Group and the manifestation of the company’s vertical integration strategy. Established in 2015, the retail concept completes the manufacturing, distribution, retail model. Translating the Resource Decor multi-brand wholesale business into a comprehensive, premium consumer platform, the company offers a diversity of design styles and aesthetics.

Client

Rochdale Spears Group

Industry

Manufacturing, Distribution & Retail

Services

Brand Management
Retail Management
Marketing & Communications
Commercial Interiors
Project Management
Visual Merchandising & Styling

As an augmentation of the original brand development executed for Resource Decor, we have worked with the company to support the vertical evolution of its business. The collaboration to create a retail concept has culminated in multiple stores globally, including Harrods (London), ABC (New York) and franchise businesses in Canada, Russia, the UAE and Asia.

As retail strategy support for the Resource Decor team, our consultancy initiated a concise range architecture that encapsulated merchandise forecasts, planning and order management. During the retail business development, our team advised on merchandising system requirements and worked closely to train and mentor the newly appointed merchandising and project management teams.

“What good is a dream house if you haven’t got a dream?”

Julius Shulman

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