Ideal Home Show

30,000+ VISITORS
250,000 SQFT

As the longest running consumer show in the world, the Ideal Home Show celebrated its inaugural year in China in 2017. Established in the United Kingdom in 1908, the event hosts 230,000 visitors annually and over the last century has shaped the home and lifestyle industry in the United Kingdom. 


Media 10


Events & Tradeshows


Creative Direction
Event Design & Management
Brand Management
Sponsorship Management
Media Management

With the launch of the Ideal Home Show concept in Asia, brand identity and a strong creative direction were paramount. Careful consideration was given to the balance between the heritage and legacy of the original UK event and the needs of the audience, the new Chinese consumer.  

To support the brands entrance into this new market a comprehensive design and content package was developed to engage a consumer audience and enhance the visibility of our participating brands. Entire houses focused on modern technology and interior design, technology stages, virtual reality travel experiences, catwalks and live kitchen demonstrations were developed to immerse the visitors into an experiential journey

“To create, one must first question everything."

Eileen Gray

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