Hubei Project

INTEGRATED HOTEL AND COMMERCIAL PROPERTY DEVELOPMENT
170 ROOM HOTEL
WUHAN, HUBEI PROVINCE

The inaugural project for a new hotel brand with plans for multiple hotels in key commercial and tourist destinations throughout China. The brand ethos was to accommodate travellers in a modern environment that encapsulate the comfort, service and technological expectations of both business and leisure clients.

Client

HOW Studios

Industry

Interior Design/ Property Development

Services

Brand Development
Commercial Interior Design
Project Management
Styling

Our goal was to create a definitive brand and interior design identity for the company that could be adapted to each location in response to geographical, cultural and heritage requirements. The brief was to transform an existing, dated, government operated hotel into a dynamic and inviting hospitality space. The proposal included the development of an overarching design identity, master planning, exterior and interior design to modernise the property that would set the brand intension for commercial expansion.

“When I’m working on a problem, I never think about its beauty, I just think about how to solve the problem, but when I finish it, if the solution is not beautiful, I know it’s wrong.”

Richard Buckminster Fuller

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