INTEGRATED HOTEL AND COMMERCIAL PROPERTY DEVELOPMENT
170 ROOM HOTEL
WUHAN, HUBEI PROVINCE
The inaugural project for a new hotel brand with plans for multiple hotels in key commercial and tourist destinations throughout China. The brand ethos was to accommodate travellers in a modern environment that encapsulate the comfort, service and technological expectations of both business and leisure clients.
HOW Studios
Interior Design/ Property Development
Brand Development
Commercial Interior Design
Project Management
Styling
Our goal was to create a definitive brand and interior design identity for the company that could be adapted to each location in response to geographical, cultural and heritage requirements. The brief was to transform an existing, dated, government operated hotel into a dynamic and inviting hospitality space. The proposal included the development of an overarching design identity, master planning, exterior and interior design to modernise the property that would set the brand intension for commercial expansion.
Align with the Company that brings innovation and integrity to achieve sophisticated brand elevation.
