Best of British

FOUR DAY TRADE & CONSUMER SHOW
40,000+ VISITORS
175,000 SQFT

With Design Shanghai as an example of the successful partnership between Infrastructure and Media 10, Best of British was a much anticipated, well timed extension to the media group’s event portfolio in China.

Client

Media 10

Industry

Events & Tradeshows

Services

Creative Direction
Event Design & Management
Brand Management
Sponsorship Management
Media Management

Conceived to showcase British ingenuity and innovation to a trade and consumer audience, the inaugural event brought some of the most renowned and established British brands to Shanghai. The four day event, developed in partnership with the British Consulate, Great Campaign, DEFRA, DIT and Visit Britain was created to give British companies an environment to educate, conduct business to business trade and a direct to consumer retail platform.

“Recognising the need is the primary condition for design.”

Charles Eames

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