Beast

OMNI-CHANNEL RETAILER
LIFESTYLE STORES
CONCEPT RESTAURANTS
FLORIST

The Beast began as a curated, independent floral service, retailing online through small e-boutiques and Weibo, with over 700K followers. Through collaborations with Infrastructure, Lane Crawford and Design Shanghai, a cafe come florist concept was developed. Since embarking on an ambitious expansion, the company has becoming an international, multi-brand retailer, hospitality franchise and lifestyle platform, with over 20 stores opened in China since 2014.

Client

Beast

Industry

Retail

Services

Brand Management
Retail Management
Trend Forecasting
Vendor Management

From the early stages of The Beast’s growth, Infrastructure has collaborated with the brand to develop an individual, stylised brand identity and retail strategy.

Our consultancy with the Beast focused on the development of the company’s new retail enterprise through trend forecasting, sourcing and new brand partner introductions and negotiations.

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

Paul Rand

Explore Our Services & Client Portfolio

Align with the Company that brings innovation and integrity to achieve sophisticated brand elevation.
Menu