OMNI-CHANNEL RETAILER
LIFESTYLE STORES
CONCEPT RESTAURANTS
FLORIST
The Beast began as a curated, independent floral service, retailing online through small e-boutiques and Weibo, with over 700K followers. Through collaborations with Infrastructure, Lane Crawford and Design Shanghai, a cafe come florist concept was developed. Since embarking on an ambitious expansion, the company has becoming an international, multi-brand retailer, hospitality franchise and lifestyle platform, with over 20 stores opened in China since 2014.