Atelier Swarovski

GLOBAL DESIGN BRAND
LUXURY MANUFACTURER
COLLABORATIVE DESIGN HOUSE

Atelier Swarovski Home is the latest incarnation of Atelier Swarovski. Conceptual and experimental, the inaugural collection brings crystal craftsmanship into a new arena — that of home goods and décor. Showcasing creations by design powerhouses such as the late Dame Zaha Hadid, Daniel Libeskind, Tord Boontje and Aldo Bakker, the Atelier Swarovski Home collection embraces crystal amidst mixed mediums of wood, plastics and precious metals in a range of interior décor objects.

Client

Swarovski

Industry

Fashion / Lifestyle

Services

Brand Ambassador
Retail Consultancy
Installation Partnership

​​Infrastructure was engaged to advise the Swarovski global team on the wholesale and retail strategy, brand positioning and strategic partnerships throughout Asia. Our ongoing installation collaboration across various events curated by Infrastructure was designed to increase optimum brand positioning and target consumer awareness. Installation partners included Fredrickson Stallard, Kim Thome and Tjord Boontjie.

“Luxury must be comfortable otherwise it is not luxury.”

Coco Chanel

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